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Now that you understand what video SEO is and the ranking factors involved, it’s time to learn how to optimize your videos for maximum exposure. Here are some tips:

Choose the right keywords
Just like with website optimization, you should choose keywords that have a high search volume and are ...

Visual elements are essential for any website; they improve readability and help retain your audience. However, many include lots of eye-catching images without clear captions. Google won't be able to identify the visual elements and know if they are relevant; your ranking drops.

What you can do ...

If we want to improve the results we obtain with each of our B2B marketing actions, it is essential to carry out a data and results analysis that will lead us to have a clearer picture of the objectives that need to be set or achieved.

For example, are you clear on where efforts should be focused ...

An SME that enters the corporate market must go through different phases. And if it aspires to grow and remain competitive, it must gain “layers of credibility” that will impact its ability to attract and convince new clients.

But what is credibility? How is it built? How does a company that is ...

B2B marketing faces a major challenge: connecting with an audience that is typically much more demanding and rational than the B2C marketing audience. Unlike the average consumer, the B2B buyer is often more analytical, better informed, and less likely to be seduced by overly general advertising ...