MY Database

I recommend not being too demanding with gated content (downloadable content such as e-books in exchange for an email address) and being somewhat flexible when it comes to providing quality content without asking for an email address.

Afterwards. Make your client's relationship with you useful ...

One of the best ways to gain this information is to start a customer analysis . This is a process that begins by conducting systematic interviews with already acquired customers to draw key conclusions.

From these, it is possible to observe the patterns that are repeated in the purchasing process ...

Through Customer Experience tools with Buyer Persona interviews and our Customer Journey Map design workshop, we help many companies not only to obtain, but also to understand and internally mainstream the necessary customer knowledge for an efficient B2B/Industrial sales process.

This is ...

Creating a website with traffic through Google aimed at a foreign country is an ideal way to obtain data on how the market we want to enter behaves. After carrying out an SEO project, we will have a good understanding of supply, demand and the positioning of competitors in the digital field. And we ...

Twitter Spaces, Clubhouse and some Facebook groups are digital forums where many users interact in communities.

However, there are also communities of a face-to-face nature. It is in the latter that stronger bonds are formed, allowing for better synergies to be developed.

In B2B or Industrial ...

These are the steps you can follow to successfully carry out a mentoring program: Set goals : you need to be clear about what skills you need to develop within your organization. Are they the priority skills? Are they the ones that will generate the greatest benefit for your company and the value ...

Recognizing the need to put the customer at the center and investing in digitalization is not enough to achieve B2B customer management that truly means customer experience and a guarantee of survival for a B2B organization.

How can a B2B company manage this immense challenge around people ...