MY Database

One of my obsessions when implementing marketing strategies is that the common sense that has been applied when defining them is maintained when we put them into practice.

Many things can happen that make us lose the logic of the defined strategy, but I would like to focus on two:

We forget that ...

In the previous article about the success of an entrepreneur's turnover , I talked about how difficult it is to know the real origin of our sales.

The attribution models provided by measurement tools tell us about the clicks they have been able to measure.

But they cannot do so for what happened ...

The day has come! Today my fourth book is released . “ Better than sales, get clients ”, a book about sales and marketing. And this time I'm on my own!

The creation process has been as hard as it has been satisfying. This book is a reflection of what I have learned in these more than 20 years ...

Alex López asked me to record a short video with my tips to improve digital sales results for his Digital Selling platform (for those who still don't know Alex, he is, among many other things, the Top 10 influencer in Social Selling 2020 on LinkedIn worldwide).

Below you can find the video, a ...

Marketing has two sides: on the one hand, we have the more traditional marketing based on brand building, and on the other, performance marketing focused on the direct acquisition of leads or sales through the Internet.

These are two marketing philosophies that are necessary for a company ...