My Database

A brand starts from two associations, according to empirical research among more than 100 brands: the first two associations are about the product and the category to which a brand belongs. Our brain categorizes brands and divides them into products and services and the category: what is it and what ...

But all other touchpoints have also had an obvious contribution to the success. And not every touchpoint is meant to convert directly, think of an awareness campaign (Digital out of Home or display advertising). Do they have no value? Do they not even get a crumb of the pie? This is where multi ...

To conclude, I would like to share one of Volkswagen’s most iconic campaigns. This was “The Force”, which aired during the Super Bowl in 2011. This commercial follows a young boy who, as Darth Vader (known from Star Wars), tries to control the forces of the universe. His father surprises him by ...

TikTok creators are people who make TikToks for a living (yes, that's possible) and generate a large reach. Creators can bring many benefits to your TikTok ad. Because the creator already has an existing reach, the ad will be recognized faster.

By partnering with TikTok creators for an ad, you can ...