MY Database

Both the depth and overall meaning of the relationship grows with the number of digital interactions a customer initiates. And the number of interactions depends on the value of those experiences. To help a customer progress through their journey and create a series of truly meaningful experiences ...

Connected insurance not only incorporates the most advanced technologies but also makes the internal logic of the insurance sector even more effective and efficient. It optimizes processes , reduces costs , and personalises the customer experience . For all these reasons, as we will see, market ...

Customer lifetime value expresses the economic benefit that a company expects to accrue as long as a person remains its customer . This is the basic definition, which can however become very complicated if we decide to go beyond the basic calculations (which only consider revenue) to also take into ...

We conclude this article dedicated to the new eIDAS regulation , focusing on an aspect that is particularly close to our hearts. When talking about digitalization, we must not naively commit the mistake of limiting ourselves to the formalities alone .

We have, in fact, already underlined the great ...

In this article we focus on a topic of primary importance and great current interest, with important updates on the horizon. It is about starting from technical and legislative issues, which however have a decisive daily impact on the lives of all of us: both as individuals and as companies. We are ...

The insurance world is often perceived as complex and repellent: hence the need to make insurance management understandable and accessible. Furthermore, insurance and in general the prevention and management of damages are very sensitive topics. For this reason, it is essential that they are the ...

There are several solutions adopted by large urban centers and, consequently, by all those companies that want to improve corporate welfare, or the general well-being that each of their workers perceives, thanks to the benefits and services offered to them.

In which a company provides cars that ...

For some, building a universe through the integration of different game worlds would allow the transition from the Internet era (Web2) to a later era, Web3, and landing on a mythical land where the rules of the game ( pun intended ) have yet to be written and the opportunities for marketing are yet ...

2. Video
When it is necessary to inform quickly and directly about the uses of a product and the introduction of new components, companies are increasingly choosing to use videos – often personalized and interactive –, integrating them into their onboarding strategies . Onboarding is in fact a ...

According to The digital transformation in the Italian banking sector , a survey published by the Bank of Italy in April this year, digital transformation, with limitations and slowdowns, has nevertheless spread to our country, at a speed that varies depending on the different types of activities ...