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As a business you may view your relationship with your customers similar to that of a personal relationship–one that needs to be cultivated, respected, and, of course, mutually rewarding. Without these qualities a customer may become dissatisfied and look for alternative places to do business ...

— updating your ad on a monthly basis could be a simple way to combat ad fatigue and keep your audience engaged. You don’t need to start from scratch every time.

Consider simply changing your image, background color, and rewording your call to action. These simple changes are enough to avoid ...

If a rideshare company like Uber or Lyft wanted to make a memorable ad, instead of simply promoting their services by showing a group of people having fun in the back of a car, they could list statistics of how many people are injured in drunk-driving accidents every year. Likewise, if a non-profit ...

Simply put, a sitemap is a document that defines the structure of your website. (or menu), where pages fall in the site hierarchy, and what each page links to. Your sitemap allows you to plan the way visitors to your website will browse it, envisioning popular “paths” they might take in order to ...

Adapt to changing audience habits during holidays and . Seasonal events. Use relevant content: adapt your content to fit the current season or holiday. Plan ahead: plan to email ahead to accommodate holiday schedules. Mobile optimization: design for mobile: . Make emails easy to read on smaller ...

Adapt to changing audience habits during holidays and . Seasonal events. Use relevant content: adapt your content to fit the current season or holiday. Plan ahead: plan to email ahead to accommodate holiday schedules. Mobile optimization: design for mobile: . Make emails easy to read on smaller ...

Adapt to changing audience habits during holidays and . Seasonal events. Use relevant content: adapt your content to fit the current season or holiday. Plan ahead: plan to email ahead to accommodate holiday schedules. Mobile optimization: design for mobile: . Make emails easy to read on smaller ...

Adapt to changing audience habits during holidays and . Seasonal events. Use relevant content: adapt your content to fit the current season or holiday. Plan ahead: plan to email ahead to accommodate holiday schedules. Mobile optimization: design for mobile: . Make emails easy to read on smaller ...

Direct instruction that directs your audience to the . Desired action. In the context of email list building, a strong cta encourages visitors to . Subscribe. Role of ctas in email list building: increases conversions: a well-crafted cta converts website . Visitors into email subscribers. Drives ...

They often remind them of the
Benefits of your products or services and how they can benefit from . Being a part of your community. We miss you – these emails contain personalized offers . And special discounts that target customers to take action. Do you still want to hear . From us?: some inactive ...