MY Database

You don't need Google or Yandex to get an answer to your question
I see a trend towards a gradual abandonment of the use of traditional search engines and people moving to GPT, Claude, Perplexity and various proxy service options (browser add-ons, telegram bots, hybrid AI services).

competition ...

Yandex.Direct Development Trends: What to Expect in the Coming Months
I don't just share my observations, but rely on technical documentation and insights from the Direct development team. Here are the key areas of development:

Development of neural networks in advertising generation. Yandex Neuro ...

Automation vs. Manual Control: Where Humans Are Really Needed
When working with large projects, a simple "insert a link and get a campaign" does not work. Why? Let me give you an example from practice:

Trying to completely trust automation leads to:New Analytics in Direct: How to Use It on Large ...

In December, a large online store of welding equipment contacted us. Despite the high quality of the products, the team experienced serious difficulties in attracting organic traffic. We began our cooperation with a deep audit, which revealed serious problems:
When working with meta tags in ...

What is generative AI and how does it power Marketing Cloud?
Artificial intelligence in Marketing Cloud optimizes content selection, enabling advanced personalization. The platform analyzes customer data and profiles to recommend the most relevant content from an existing catalog. This precise ...

Case Studies: Companies that transformed their marketing with Freeway
Success Story 1: Purdy Group – From Customers to Brand Ambassadors
Purdy Group, a leader in the automotive sector , needed to improve customer communication and strengthen its loyalty strategy. With Salesforce Marketing Cloud ...

Seamless integration : We connect Sales Cloud with your key tools: ERP, marketing platforms, BI tools, and more.
Real-time analytics : Dashboards that enable agile decisions based on reliable data.
Beyond CRM: Integrating Salesforce Sales Cloud with Your Technology Ecosystem
A single CRM is an ...

Salesforce Consumer Goods Cloud: The Comprehensive Solution
A Salesforce CG Cloud Consulting by Freeway Consulting offers capabilities designed to address these challenges:

Create and manage campaigns tailored to individual customer preferences, improving relevance and effectiveness.
Artificial ...

An interesting sociological conference will be held in Karaganda on April 15-16. I decided to announce it because the emergence of a marketing research market is undoubtedly one of the results of such a transformation. In addition, it is very, very useful for marketers of all levels to know the ...

Consumers are very critical of the quality of products, so trial promotions and tastings are very popular.
— Russian consumers are very patriotic, so "Russian elements" must be present in advertising: nature, literature, quotes and heroes from Russian films, art, etc.
— Also, traditional advertising ...