MY Database

Specialist editors from FT Longitude’s Climate and Natural Capital desk discuss emerging sustainability themes through a thought leadership lens.
At our recent sustainability thought leadership seminar, we unpacked how thought leadership helps marketers and brands engage business audiences with ...

If you have a beauty Brand, selling health products or market a fashion brands you ask yourself, should I sell to consumers directly or to business (Dealers, retailers, Distributors)?

Good First question , we will try to reply in this article

What B2B and B2C marketing have certainly in common is ...

The ACCC’s report identifies several emerging issues that are shaping the competitive landscape of digital markets. These include the rapid growth of online gaming, the rise of generative AI, and the continuing evolution of app marketplaces and private messaging services.

Online Gaming: The online ...

As Australian privacy laws continue to evolve, organisations of all sizes face increasing pressure to protect customer data. For small businesses, this can seem particularly daunting. Unlike larger competitors, small businesses often lack sophisticated technology infrastructure, dedicated compliance ...

Business audiences are looking for insights that help them navigate towards recovery. FT Longitude reveals how leading brands are rethinking their thought leadership to stay ahead in a fast-moving market and produce powerful content. The findings below are detailed in our latest ebook and webinar ...

Other types of studies are designed for supporting targeted relationship building. For example, a deep analysis of the trends that are shaping a specific executive role can reveal shifts in the way that particular functions are evolving, in response to the demands of the industry and wider business ...

Getting attention from a senior B2B audience is tough. Today, audiences are bombarded with content and advertising across multiple channels, and it is easier than ever for them to shut out unwanted messages and avoid your attempts to influence them.

So how do you get the audience’s attention in the ...