Blog content before work begins

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The blog had a total of 24 articles in 4 categories — articles about the company, events, cases, general. So, we had short educational videos about how a voice bot can be useful, several reports from events in which the company participated, and several relatively original rewrites of popular articles on the topic of artificial intelligence and automation. That's all — that's where the blog ended. The article "In which niches is Keycall Salesbot used" gained the greatest popularity among readers (judging by analytics data) — this is a short "note" of one paragraph with general information about the company.

A separate category on the site was short cases. There were only 6 of them. Based on australia rcs data Google analytics, they were the second most popular after the main one. The approximate pool of topics for the blog was determined by analytics. Readers' attention was more attracted by cases and specific examples of using technology. But before writing new ones, it was necessary to work with the old ones.

A few words about the site — besides the blog, there were a few problems with content optimization. Meta tags were duplicated on all pages, and the urls were unreadable — article/4, case/2, etc., which didn't say anything. There was also no alt attribute for images.