How to increase awareness of a non-profit organization

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This is a long time, how can we reduce the time, you ask? Let's try to optimize the process.

Here are some tips to speed up the process of developing a communications strategy for an NGO:

Work in sprint mode. To do this, you need to break the process into short 1–2 week stages and work intensively on each one separately.
Reduce research time. Instead of a full-fledged target audience analysis, conduct express surveys or focus groups.
Involve volunteers. Distribute tasks among more people to speed up execution.
Use templates, adapt ready-made solutions, rather than starting from scratch.
Focus on the conclusion. First, write down only the key elements of the strategy. china rcs data Work out the details later, i.e. create a minimum viable version in 1–2 weeks and gradually add to it.
It is realistic to create a basic communications strategy for an NGO in 1 month if you work intensively and use resources rationally. The main thing is to start acting, not wait for the perfect plan.


If you answer this question in one sentence, it would be something like this: “build friendly relations” — with the audience, government officials, the media, bloggers and vloggers. And to do this, make the content on the site informative, clear, complete, and provide answers to questions that interest your audience. Content on social networks should be focused on them, and not just on the interests of the organization’s founder.