What are the characteristics of a B2B vs B2C ecommerce?

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There is a fundamental premise that differentiates B2B and B2C online businesses: the former are focused on other companies and a professional audience, while the latter are aimed at the end consumer. This means that, when developing a marketing strategy, you must keep in mind the characteristics and peculiarities of each one. Here we will summarize them so that you understand how to develop the right one for your ecommerce.

Definition and characteristics of B2B e-commerce
B2B stands for Business to Business. This expression can be literally translated as 'business to business', although it would be more accurate to say 'between companies'. Therefore, it refers to a business model used by wholesale companies to provide products to retailers and to offer professional or industrial services.

Focusing on the business consumer, B2B e-cyprus number dataset presents a series of intrinsic characteristics that define it:

Objective approach: Content marketing put into practice focuses exclusively on the solutions and benefits provided by the products and services offered. In fact, the appeal to emotions (Social Selling) is completely left aside since it is aimed at an informed and experienced type of client, with great knowledge in the subject.
Longer sales processes: B2B e-commerce customers analyse the advantages and disadvantages of each product before purchasing it and carry out comparative studies to get an exact idea of ​​which is the most suitable.
Technical information: Product information sheets are extremely detailed and include all kinds of information. We are talking, for example, about features, compatibility, applications or connections. Total customization: The purchase volume in these online stores is usually smaller. However, sales tend to be larger. The market niches they target are smaller but have great strategic value and tend to gain loyalty more easily when they are satisfied. In this sense, geolocation also plays a key role since B2B businesses focus on small areas (rarely, except in the case of large companies, do they operate at a national level).
Adaptability: Both in terms of payment methods and delivery times. Professional clients try to negotiate both aspects quite frequently.
Commitment beyond the sale: The B2B company's relationship with its customer does not end when the customer receives the product. Generally, it has to offer maintenance and after-sales services.
Business to business type characteristics

Definition and characteristics of B2C e-commerce
B2C (Business to Consumer) e-commerce sites are aimed at individuals and end consumers. These customers do not necessarily have to be experts in the products they want to buy, although it is true that they are increasingly trying to acquire a higher level of knowledge before making the purchase. This makes the characteristics of B2C online stores very different from those of B2B stores:

Intuitive design: When creating a business website, priority should be given to usability and aesthetics. The more visual information there is, the better. We are mainly talking about videos, photographs and infographics.