This is especially relevant for the B2B segment

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2. Feedback = an invaluable source of unique data
No one can give you more food for thought for process revision than your client.

If you ask him correctly and in a timely manner, you will receive a certain response and will be able to quickly react and turn a negative consumer experience into a positive one.

: if you helped find a custom solution to a client’s problem, then this will be an even more valuable insight into working with your company than the usual provision of a service.

Collecting NPS is a mandatory stage of interaction with the client, which, as our experience suggests, should not be skipped.

NPS is a metric that allows you to measure the level of customer satisfaction with your service, product or service. In order for a simple review to become a metric, it is important to convert it from a qualitative to a quantitative category.

For example, ask the client to rate how useful brazil consumer email list the specialist's consultation was on a 10-point scale. Or to what extent the received product met his expectations.