Mandatory autotargeting for text and image ads (TGA)

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Recommendations in Yandex.Direct: New Tips for Performance and Media Campaigns
The list of Yandex recommendations has not only been replenished with new ones: they are now based on the history of your previous interaction with prompts. That is, the system takes into account what you have previously used, and not only analyzes the current situation in advertising campaigns.

For example, if you haven't set up a Metrica counter or accidentally deleted goals, a corresponding notification or recommendation will appear.

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Previously, this option could be disabled independently.

Let us recall that autotargeting implies displaying ads without using key phrases: the system analyzes the data of the ad and the canada consumer email list information contained on the transition page. Then the robots determine whether the given ad corresponds to the search query, the interests of the audience, and the topics of the site.

We will discuss this change in more detail below.

You can advertise vehicles in the product gallery
The time when people searched online only for consumer goods or essential goods is over.

The contextual advertising market is expanding, and B2B products are also actively promoted and sold with its help.

The addition of the ability to advertise vehicles (new and used trucks, special equipment) in the product gallery is direct