Exclusive offers for regular customers
Using loyalty data, CRM can offer exclusive offers on additional products or services to those customers who regularly choose your company's products.
The feeling of exclusivity and belonging is a powerful motivating trigger.
Photo from the author's archive
Photo from the author's archive
Automated real-time suggestions
CRM can automatically generate offers for additional products or services in real time, for example, when placing an order or viewing a certain product category.
This increases the likelihood that the client will accept the offer.
Special conditions when purchasing a set of products
CRM systems analyze which of your products are often purchased together and offer customers special conditions for purchasing a set: discounts, free additional products, etc.
It is important to take into account that all cayman islands consumer email list special conditions offered when using this strategy must be relevant and useful to a specific client or a selected segment of the target audience.
Upgradeable or premium products, such as software with additional features or electronics with improved performance, are among the best options for upselling.
Warranties and service
When selling high-ticket items, offering extended warranties or service packages such as installation or maintenance is an effective way to increase the average order value.