Why Businesses Need to Automate Marketing

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This is a great solution for companies with a long transaction cycle. The tool helps reduce the client's decision-making period and eliminates the human factor from the interaction chain.

In simple terms, marketing automation is delivering the right message to the right person at the right time. If all these conditions are met, the user performs the target action.

We recently talked about where B2B companies should look for clients, what channels and mechanics to use. Marketing automation is one of the croatia consumer email list effective tools for working with current clients and attracting new ones.
Communication is managed by programs, focusing on user behavior, providing a relevant offer. How it can work: a person was on your site, put an item in the basket, but did not make an order. The return mechanics are launched - he receives a chain of letters. We can remind about the abandoned basket, offer products for comparison, make a personal offer, find out the reason for refusing to buy from us, etc.