Byron shared that in the Content Marketing Conference website, there is a tab that france companies email list contains a gallery dedicated to tools separated by categories such as planning and creation, for example. Each category encompasses tons of tools that can help writers and marketers get inspired, come up with better titles, boost conversions, get insights, track results, get more productive and so much more. Check out the full list here. The importance of feedback Throughout the session, Byron talked a lot about improving ways to get more aligned and better manage writers, whether in-house or outsourced.
Investing in communication and documentation strategies is crucial in order to help writers understand business goals and deliver the best and most relevant content for the audience. In this context, he highlighted feedback was key. Byron recognized the challenge of giving and receiving feedback, since it is mostly perceived as something negative, such as criticism. But, in fact, writers want and need feedback to adjust their workflow. This fact is backed up by research. A study by Harvard Business School showed that most people avoid giving feedback, but most of them actually underestimate other people’s needs for some feedback.