What are the options for using mechanics

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inappropriate offers : sending untargeted offers that do not take into account the client's interests. Instead of encouraging a purchase, in this case you can only get negativity;
untimeliness, that is, late congratulations : sending congratulations late significantly reduces the effectiveness of such letters and deprives them of that special, festive flair, turning them into just another information letter;
Lack of relevance : you need to make sure that offers and discounts are relevant to the customer's interests and are not templates.
Useful material on the topic
Chatbot that sells: how to automate the sales funnel
Return of a client after a long break
This type of chain is triggered when a customer has not visited your site for a long time or has not made a purchase.


personalized invitation to return

The customer is sent an invitation to return with a personalized message, which must contain some motivation, such as an offer of a discount estonia consumer email list on the next purchase.

story about the latest updates and new products

In this case, you can show the client the latest updates in the assortment or new arrivals of goods, focusing on his previous interactions with the company.

reactivation

First of all, it is a simple welcome message designed to remind you about yourself and invite you to visit the site again.