This way we understand what is important for the user at each stage,

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This data should be used in email communication depending on:

a specific stage of the sales cycle;
the goals we set;
segment, etc.
If you skip this step, your mailing will most finland consumer email list likely pass by your users because it is not targeted at them.



Step 2. CJM - follow the customer journey
To do this, you need to create a Customer journey map (CJM) - this is the customer's path from the formation of a need to the purchase and subsequent use. Usually it is a table where the stages that the customer goes through and the information important for this stage are recorded:

tasks that the client solves at a specific stage;
channels through which a customer can interact with a company or a product;
feelings, thoughts, actions on the part of the client;
what barriers does the client encounter;
what he pays attention to, what is important to convey to the client.
what problems, thoughts and tasks he has.