The manufacturer supplies products to dealers

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Selling a complex, expensive product is difficult and expensive. Email marketing makes it easier and cheaper. It can be used to create chains of warming and selling letters for each segment of the target audience and set up automatic sending. In this article, we will tell you how we implemented such a system for a building materials plant.

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About the client
"Alta-Profil" is the largest manufacturer of siding and other finishing materials made of polymers in Russia. The company sells its products through a large dealer network. In total, there are more than 300 points of sale throughout the country.

Does not work with end customers. . france consumer email list They then sell them to consumers, deliver and install them.

Cannot stimulate purchases by standard methods. Each dealer sets its own prices for end customers. Due to this, it is impossible to use special price offers, seasonal promotions and discounts.

Siding is a complex product. Its sales cycle can last several months or even years. To prevent potential customers from going to competitors during this time, they need to be “warmed up”.