: transport, services, loyalty systems and suppliers. They manage the entire process from production to delivery to the customer.
According to a Forrester report , more than 60% of companies plan to increase investments in improving their B2B platforms to meet rising customer expectations and improve operational efficiency.
In other words, to remain competitive, you need ghana consumer email list to invest in digital solutions that will provide better customer engagement and improve business performance.
Read more about B2B portals in the article:
Digitalization of Sales: Why Business Needs B2B Portals
What technologies will develop the B2B e-commerce market
In general, this is hyperautomation - the use of artificial intelligence (AI), machine learning (ML) and robotic process automation (RPA) to automate the maximum number of business processes.
1. Artificial Intelligence (AI) and Machine Learning (ML)
AI and ML significantly expand the capabilities of B2B portals, offering solutions to optimize tasks: from data analysis to improving customer experience.
2. AR and VR
Augmented reality (AR) and virtual reality (VR) technologies help improve user experience.
In the future, B2B companies may use these technologies to showcase products in 3D, conduct virtual conferences, and demonstrate technical specifications through AR/VR interfaces.
Virtual Reality Market Size and Forecast 2024-2034
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3. Internet of Things (IoT)
Integrating IoT devices helps to better manage supply chains, track equipment, and optimize inventory.
For example, using sensors on a B2B platform, you can automatically generate orders for spare parts or maintenance.
These platforms offer additional services
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