Analytics of dealers' work on requests

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Result. Although the client did not order marketing research on demand, consumers, or their decision-making principles, end-to-end analytics provided answers to many questions. Based on the data we received, we refined the sales books and improved the positioning of individual door series in the regions. We started using a promotion system — now users see banners on the site based on their preferences. The number of interactions with advertising banners increased.


Service Kompleto
System of end-to-end business analytics up to profit
Case 3. Analytics of dealers' work on requests
Client. A large Russian manufacturer of siding panels.

Problem: We needed to understand what was happening with the orders the plant was sending to dealers. There was no data to choose who to give orders to, identify slacker dealers, or find out who was selling competitors' products instead of ours.

Our actions. We developed a module for monitoring applications based on the Yandex.Taxi principle. The dealer receives an application in which he hungary consumer email list sees all the parameters of the order (name, city, price). He receives the client's contacts only when he accepts the order. Based on the quality of processing applications, a dealer rating is created.

194_3.jpgThis is a rating of dealers, the best ones are called more often by customers


Result. Conversion to purchase increased by 47%. Dealers' motivation increased. Dealers who sold competitors' products were eliminated.

Service Kompleto
Internet sales system for manufacturers with dealer networks