Define your business goals. Knowing

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You can also include formfills (a software program that automatically fills forms in the user interface) in the body of the email. These options ensure your emails are providing the most recent information and giving customers a chance to get even more personalized content from you.Examples of interactive emails include options for:Booking an appointment via a formSeeing up-to-date product information in a shopping cartQuizzes, polls, and surveys about interests or experiencesHow to get started with email marketingNow that we’ve covered the different types of email campaigns you can launch, here’s how you can start an email marketing program in your company.1. Know your business goals for email marketingFirst things first: what you need to accomplish with your emails will help you hone in on the email marketing tools and features you need in an email marketing software solution.

2. Know what emails to sendNow that you know the different types, you algeria whatsapp list can decide what is best for your brand. From newsletters to interactive, transactional messages, there are multiple kinds of marketing emails you can send. Make sure the tool you consider supports the easy design, distribution, and analytics tracking of your preferred formats.3. Know what connects emails to customer dataData is the gateway to scalability. Choosing an email marketing tool that integrates with your customer data system makes it easier to send emails with dynamic content, run automated drip-and-nurture campaigns, and so much more. Email tools that integrate with CRM systems, and understand your email benchmarks and metrics like open rates, click-through rates, and more open the door to advanced functionality and scalability.

4. Know what integrates email marketing to your business toolsOnce you start growing subscriber lists and collecting analytics data on campaign performance, you’ll want to share that information across your organization. Team collaboration is key to scaling your email marketing campaign to new heights.5. Know what tools your employees can use easilyThe best email marketing tool in the world won’t do your business much good if it’s too complicated to use. Look for a tool that’s user-friendly and supported by solid documentation and support. Find a tool that offers a host of self-service support options to help you find the answers you need, on demand.Cover of the Salesforce State of Marketing reportSee the top trends in data, AI, and more — from nearly 5,000 marketers worldwide.