Step 5: Set up targeting
Use geotargeting to show ads to people in your area.
Demographic targeting is suitable for showing an ad to people of a certain age, gender, education, etc.
Interest targeting is useful when you want your ad to be seen by people interested in your field of activity.
Remarketing (retargeting) should be used so that ads are shown to those who have already visited your site or were interested in vacancies.
Step 6:
The landing page should contain detailed information about vacancies, requirements for candidates and the benefits of working in your company, italy consumer email list as well as a simple, convenient and understandable form for sending a resume.
Step 7: Monitor Results and Optimize Your Campaign
We recommend:
regularly monitor the number of impressions, clicks and requests received as part of the promotion;
analyze data to understand which ads and targeting work best;
Optimize your campaign (if necessary) to improve its performance.
With consistent and high-quality implementation of these actions, the process of finding suitable employees will become significantly simpler and more effective, and the incoming “leads” in the form of applicants will be truly targeted.