Last updated on 12 December 2023
Customer archetype
Customer archetype is a type of segmentation based on characteristics common to a group of people.
By applying analytical psychology content to the marketing universe, entrepreneurs are able to identify different types of customer archetypes and anticipate their needs.
By defining your ideal customer using an archetype, you can uncover the motivations behind a purchasing decision and stimulate behaviors in your audience. Read on to find out how.
Summary
Customer archetype consists of creating australian whatsapp number an ideal consumer profile, considering their demographic, behavioural and psychological characteristics. Its purpose is to understand the behaviour of the ideal buyer and how this influences their relationship with a brand.
The concept of archetype, originated by Carl Gustav Jung, refers to the primitive mental image inherited from early ancestors, present in the collective unconscious. Jung identified 12 types of human archetypes that can be used to better understand and meet the needs of a company's customers.
Creating an ideal customer profile involves following a few basic steps: defining demographic characteristics, understanding purchasing behavior, identifying underlying motivations, finding out who influences their decisions, and sketching a typical day in their life.
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