You can look it up and it’s a really cool

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Commercial that said your cereal should have snap, crackle, and pop. It’s very famous. When I was thinking about writing a great copy, copy that converts… that transforms browsers into buyers, I sort of aligned myself with this concept. So your content, for it to be great and for it to scale and for you to be successful, it needs to have what I call snap, crackle, and pop. Content snaps when your headlines leap off the page and lure people in, so they must see what you’re talking about, right? Content crackles when it touches your heart or makes you laugh, or connects with you in an unusual way.


So, that becomes important for the barometer, for the goals, for your content. Well, content email list providers in germany pops when it actually converts, when it inspires somebody to take action. You want to be sure that there are elements of snap, crackle, and pop in an asset that you determine to be important. It doesn’t always have to… the pop doesn’t necessarily always have to be buying. It might instead be a return visitor coming back for more. They love the content. They love how it was written.



It had an edge to it. It made them laugh or it touched their heart. It was a great story, well told. The headline lured them in. They wanted to read it because they’re familiar with reading other works from this particular author. That’s what I would suggest. It’s what snap, crackle, and pop is all about. I did a webinar about that long ago. It was really really popular mostly among writers. You know, the customers were like, huh, you know snap, crackle, and pop okay, whatever Byron.