For example, our content marketing guide will help you create a content plan for promotion .
"The Battle for the Audience's Heart":
Edelman has released its annual study , which reveals the key factors that influence consumers' brand choices.
The main priority remains the nigeria consumer email list value for money – this is important for 91% of the audience.
88% of respondents named trust in the brand and its values as the key criterion.
87% value customer service, while 86% value ease of searching and purchasing.
Domestic production now matters. Foreign brands have begun to "lose the battle" over origin.
13% of consumers want to receive newsletters from brands that are tailored to their needs, according to edna experts.
As the survey showed, 29% of respondents block mailings that do not take into account their personal preferences, and 52% hope for simple and prompt communication with the company.