The first step in carrying out a strategic balance sheet analysis is very important in the context of carrying out the study. The appropriate selection of resources or strategic areas indicates the specific strengths and advantages of the company. Thus, when examining the strategic potential of a company, it is necessary to identify not only the basic groups of resources, but also the functions of the organization's activities.
The second phase of the strategic balance analysis procedure should focus on a thorough evaluation of the above-mentioned business functions of the company based on the previously selected resources. The evaluation should be based on degrees of intensity. Most often this is a four- or five-point scale. The next step in this phase is to add up and calculate an arithmetic average based on the scores given above.
The third stage is aimed at identifying both the weak and strong points of the organization, using a comparison table that includes both positive and negative evaluations. Then, thanks to this table, we can determine the overall balance-evaluation of the company, which will allow us to determine its strategic changes and outline the direction in which our decisions regarding the company's future activity should go.