Before you begin, keep in mind that the growth of your e-commerce depends on a process and not on a specific action (silver bullet), otherwise all online stores would be selling 500 thousand per month or more. There are many factors that influence this result, such as market size, competition, average ticket, acquisition cost, consumer trends, among other things.
In addition, to scale your sales you need to find your product/market fit, also known as product-market adjustment. This is the degree to which a product meets a strong market demand. It is the first step towards creating a successful business, in which the company serves the first users, obtains feedback and assesses interest in its products.
Finally, wanting is not being able. Taking action is the best solution, so let's move on to the solution…
“How much will we sell when we work with you?”
Without consistent historical data, it is not possible to make hungary number dataset or predict the performance of future actions. An e-commerce without a clear strategy cannot go very far, because if we do not organize digital actions, we will never know which initiatives are generating results. No matter how much we have implemented an advanced analytics system, with trackers and dashboards, without understanding which actions generated such results, it will never be possible to expand what works or stop what does not. Any prediction without consistent historical data is a mere guess.
“If I invest 10 thousand, how much will I earn?”
Investing 10k in awareness may not generate sales, but it can return in brand awareness and future sales.
Investing 10 thousand in new user traffic can bring sales, but with a low ROAS and conversion rate as it is a cold audience that does not know your store yet.
Investing 10 thousand in returning visitors from the last 90 days may bring a slightly better result, but if the audience is not large enough it may have a very high frequency and waste your money on people who will not buy.
Investing 10 thousand in customers who abandoned their carts can generate a lot of sales, but it is a very restricted audience, impossible to expand.
In other words, if you invest 10 thousand, try to distribute your budget among all stages of the funnel. Analyze the results of the campaigns in each stage and adjust the budgets according to performance. Be aware that an audience can become exhausted, so a successful campaign may stop producing results.
“I need to sell 20 thousand per day”
Sales don't happen magically. They happen as a consequence of other actions. To sell 20k a day you need to do more and better than when you sold 10k a day. Start by investing in channels that haven't been explored yet.
“I’m starting out and I want to sell 500k per month”
After the tracking tags have been correctly implemented, we can activate campaigns on Facebook Ads and Google Ads.
Established brand without e-commerce: if your brand already exists, you can first focus on an engaged audience that you already know or have already shown interest in. Your engaged audience is the ideal target audience to start advertising.
Brand just starting out: if your brand doesn't exist yet, you will need to invest in building an audience that is interested in your product, and this may require an investment in brand recognition before generating the first conversions.
E-commerce without marketing: If you already have an online store and have not yet implemented tracking tags, since the audiences created by tracking via Facebook Pixel will be created from scratch, everyone will be treated as a new customer, so we will end up advertising to engaged customers. This can cause confusion in the numbers.
After 6 months, we will have tracked many users on the Google and Facebook ad networks to, for example, form similar audiences, but also exclusion lists to generate better results with the same investment.
Get to know the E-commerce Management Framework
Over the last few years, Check Commerce has developed a methodology for managing the e-commerce of its various clients. It is a way of organizing initiatives to maximize results and sharing the strategy internally and with external suppliers (agencies or consultants). Learn more about our framework , which is a simple process that allows the entire team, management and suppliers to align themselves with the same goal: to sell more and better.
I want sell R$ 500,000.00 put month node my e-commerce
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