How Important is it to Have a Segmented Mailing List?

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Having a good understanding of your target audience is very important, but having a segmented mailing list is essential to increasing the efficiency of sales actions carried out in your company.

These two aspects must work together to ensure more effective, correct work and fewer mistakes when it comes to sales efforts. Check out this article to understand better.

Advantages of having a segmented mailing list
Above all, a segmented mailing list allows you to select a kenya number dataset group to contact much more quickly and accurately. Check out some of the advantages of segmenting your lists:

Remarketing actions
Suppose you sold a product to a customer a few months ago, and now you have decided to run a campaign offering other items to your customers. The best thing to do would be to recommend to each of them the service or product that best fits what they have already purchased, right?

With a segmented mailing list, you can have a specific group of customers who have purchased a particular product, and then send the correct proposal, with a greater chance of making sales!

Put yourself in your customer's shoes. Imagine that you made a purchase and, a few months later, you receive an email offering another option that has nothing to do with the one you purchased, that is, with your buyer profile. It doesn't make sense, right?

Having a segmented list for telemarketing, direct mail, SMS and E-mail Marketing campaigns avoids this type of problem.

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Contact with the ideal client
Suppose you have made significant progress in a negotiation with a potential client, but he or she has simply disappeared and now the product he or she wanted has new price conditions or even better features. This is a good time to offer it and try to win back this inactive individual!

But if you don’t separate each type of contact, how do you know which products they want and how do you promote them? That can be a problem, right?

Therefore, the ideal is to have a mailing list segmented into different categories, whether by business segment, progress in the sales funnel or greater connection with one or another product/service.

This makes the sales team's work easier, avoids losses due to contacts that do not reach their destination and increases the potential for negotiations!

Ease of data processing
In addition to the advantages involving sales operations, having a segmented list helps a lot when it comes to any type of information processing, such as data cleaning and registration updates with personalized files.

This way, you can select which “sectors” are most important at the moment and focus your efforts on them!

Did you like the tips? Check out more on the TargetData blog !