Smarketing: sales marketing strategies and examples

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The sales and marketing departments have the same objectives, however, sometimes we see that the strategies do not seem to be oriented in the same direction. To solve this problem, Smarketing or Sales Marketing was born .

SMarketing focuses on uniting, synchronizing and combining sales and marketing strategies, seeking a common goal and interests. This union aims to ensure that both departments have joint strategies, or at least that they can be developed in harmony and with proper synchronization, in which both teams will work to achieve the company's objectives.

Sales Marketing Strategies
When implementing SMarketing strategies , we recommend these strategies:

Sales strategies with SDR services : An SDR or Sales Development Representative focuses on generating contacts and qualifying them based on their interests or needs, selecting those with whom a short-term sales presentation can be scheduled and, in optimal cases, leaving the presentation with a budget. These services are more focused on commercial prospecting and pre-sales.
ABM marketing strategies : The objectives with Account-Based cyprus whatsapp data Marketing are based on achieving a high personalization of the message (what, how and to whom we communicate something), carrying out multiple segmentations of the target contacts to achieve better conversion in Inbound through prior personalization, which will have a direct impact on the outbound strategies.
Thanks to Smarketing we manage to synchronize Inbound and Outbound strategies to achieve short-term objectives.

Advantages of Sales Marketing
The main advantage of Smarketing or Sales Marketing is that we will achieve our company's objectives in a much faster and more efficient way, however there are other notable advantages:

Cost reduction: Through outsourcing in SMarketing
Better support and customer service: With more agile customer-facing services.
Greater efficiency of the rest of the internal departments in the company.
Better results that will be palpable by the company's board of directors.
Sales Marketing Examples
There are many examples of good results that we have obtained after more than 10 years developing commercial and marketing strategies, and now that synchronization is more feasible thanks to Sales Marketing or SMarketing , we can provide guaranteed results to our clients.