Master the digital maze of search engine marketing!

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From small businesses to global corporations, everyone seems to be looking for ways to leverage this powerful tool to increase their online visibility and engage their target audience, but how? That’s what search engine marketing , or SEM, is for.

In this content you will find everything you need to know about this incredible strategy and how you can implement it in your company or business. Keep reading and you will find out which digital marketing agency is the best for this titanic task!

Table of Contents
What is a search engine?
What is the role of search engines on the web?
What is a keyword?
What is search engine marketing?
Dominate Google with these positioning tools
PPC (Pay Per Click)
Other tools
How do you use these tools?
Build a complete structure ecuador whatsapp data for your SEM campaign
Perform A/B testing for better results
Integrate SEM strategies with other marketing channels
Become a master of search engine advertising
Advertising strategies that actually work
What are the benefits of search engine marketing?
Tell me more about SEM!
Winning Tips
All good things have their price
Know your customers
Create your buyer persona!
Discover more digital marketing techniques with SUBE
What is a search engine?
First of all, you have to start defining the terms (if you don't have much experience in the niche).

A search engine is also known as a search engine and is an online tool that allows users to search for information on the Internet.

Its operation is based on three general pillars:

Crawling : Examines known and accessible content.
Indexing : content is organized by categories.
Ranking : Deciding which content is most valuable to users.
In other words, the effectiveness of a web search engine is measured by its ability to deliver accurate and relevant results, as well as to provide images, videos, news, maps and other types of multimedia content , depending on the type of query made by the user.

Keep in mind that the most popular search engines are:

Google .
Bing .
Yahoo .
What is the role of search engines on the web ?
When a user searches for a topic in a search engine, it scans a long list of indexed pages and extracts the most valuable results for their search.

The web pages are then entered into the index once the search engine has determined what they are about . This way, they can be filed in the appropriate place along with other pages and thus be found the next time a search related to their content is performed.

NOTE: Try to use the same keywords that your clients would use.

What is a keyword ?
Keywords are the terms or phrases that people type into search engines to find what they need. Outside of the SEO industry, most people tend to refer to them as Google searches or queries .

For a keyword to be considered as such, it must include some characteristics:

You have to ask yourself: does this keyword describe your products or services?
Gather a list of relevant and targeted keywords , then measure them once your campaign is launched.
Think about what your competition is doing and how they handle these terms.
Make your ads stand out: Play with language and write attractive ads and effective CTAs.
Use keywords in your ads.
Also, think about the match your keyword might have, since search engines may show your ads when users enter variations of keywords in their searches.

Here it is also worth noting that keywords are divided into three types:

Broad match: All keywords have this match by default. You can add less related terms and include plurals, synonyms or small variations in the search.

Phrase-based: This tells Google Ads or Bing Ads that ads cannot be shown unless the search includes the specific phrase.

Exactly: the keyword is written in brackets […] and the ad will only appear if it is written as is.

Once you understand this term, it's time to move on to the more interesting part!

What is search engine marketing ?
Digital consumption has increased enormously in recent years. There is no longer a need to walk down the street looking at physical advertisements, and the digital age must have strong cards to play with. Read what it is all about!

Search engine marketing , also known as SEM (Search Engine Marketing), works to increase the positioning and visibility of a business or website in the search engine results pages.