Pros and Cons of Selling Products Abroad

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Selling goods abroad is a tasty morsel of the pie that both small entrepreneurs and large market participants are eager to grab. Why? Despite the difficulties with organizing such sales and the language barrier, the profit from such trade can be incomparably higher than from similar entrepreneurial activity in the vast expanses of Russia.

Is it that difficult to start selling abroad? Not at all. You will need to take several standard steps: study the market, buyers, competitors; choose a convenient trading platform or launch clinical nurse specialist email list your own website, familiarize yourself with the trade legislation of a foreign country. You will learn more about all this from our material.

The Data Insight company conducted a study of the export of goods from Russia through online sales only for 2017-2018 and presented the following results: with the number of shipments equal to 11,000,000, the average check was $67, the total revenue was 46 billion rubles.

If you want to expand your online store's customer base as much as possible and still make a high profit, start selling abroad.

This is a completely doable task if:

the price of your product will be lower than the cost of foreign analogues . This indicator is important, since buyers from abroad will also have to pay for delivery from Russia, the waiting period for which will significantly exceed the time spent on purchasing a similar product in their country;

the product you produce is of high quality or is it something truly exclusive . Those who not only sell, but also manufacture themselves, acting as a guarantor of the quality of their own product, will be able to get a big profit. Another alternative is to sell a product purchased from one of the Russian manufacturers. According to statistics, accessories, shoes and clothes, interior items and electronic equipment are the most popular among foreigners.

There is no need to worry about the fact that the sale of goods abroad will be carried out at a lower price compared to foreign analogues. The ruble exchange rate initially assumes a lower cost of your product compared to foreign ones.

The main advantages of selling goods abroad:

coverage of a large audience of buyers. At the same time, you can constantly expand your customer base. There are no restrictions to one city or region;

if you don't make a mistake in choosing a niche at the initial stage, there will be practically no competitors. Especially if the offered product has a Russian theme (souvenirs, handicrafts, etc.);

you can make payments in foreign currency (euro, dollar). Again, this will be a considerable advantage, since the Russian ruble exchange rate is subject to constant fluctuations.

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Alexander Kuleshov
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Main disadvantages:

difficulties with delivery. Limited list of transport companies operating outside the Russian Federation;

initially provide an English version of the site so that there is no language barrier. Also, communication (correspondence, calls) with clients can take place in other languages, and not only in English;

one should not exclude possible difficulties with the return, maintenance and technical support of the sold goods;

Be sure to study in advance and take into account in your future work the mentality of residents of a foreign country. Their expectations regarding the level of service are much higher than those of Russian buyers.