We don't have to keep paying for it every time. Not every click costs us money. free australian email leads " You run that campaign, it goes on ad infinitum. Step 4: Transparently show the process and examples of your results You want to transparently show your process, preferably speaking with as similar examples as you possibly can, but not directly competitive. So what I mean here is: "Hey, we talked to Rita's Bake Shop last year. We did some work for her.

. She wasn't showing up at all. We verified her local listings. Let me show you what a local listing is. We built her some links. Let me show you some of the links that we acquired. Some of them were from press. Some of them were from getting her included in local listing services, and we did some keyword research and targeting. So we changed up some of her pages, and I'll show you some examples of that in my slide pitch deck.