Since their maximum duration is 24 hours, the principle of FOMO (Fear of Missing Out) comes into play, pushing users to watch them so as not to miss even an update from their favorite profiles. Today, according to statistics , out of 1.047 billion users , 87% can no longer do without Instagram Stories.
Furthermore, Instagram is a social network much loved by the younger generation , who are known to be fans of this “innovative” format introduced in 2016. Based on total users, 70% are under 35 and spend an average on the platform.
In short, it is not surprising that today Instagram russia whatsapp number Stories are increasingly used to communicate with followers through the various interaction options made available by the platform: surveys, quizzes, clickable links and much more.
Also read: examples to engage fans with Instagram Stories
By their very nature, therefore, Stories on Instagram can create excellent engagement . They often also offer greater coverage than posts in the feed and, for this reason, more and more companies are deciding to use this format to launch a giveaway on the platform.