Below we provide a list of suitable triggers:
You have selected a product, put it in your shopping cart, but have not paid for it.
There are 1000 bonuses on your account. Hurry to use them, otherwise they will burn out.
The product you are uae email list interested in is back in stock.
The product you have selected is currently on sale.
There is only one item left in stock that you are interested in. Hurry to buy it!
There are exactly 24 hours left until the end of the "happy client" promotion!
A user you follow has left a new review of a product. You might find it interesting.
You have previously purchased the product. Your opinion is important to us. Please leave your feedback.
Assign responsibilities and plan a budget
Step #7: Assign Responsibilities and Plan a Budget
We've reached the home stretch - the strategy is almost ready! All that's left is to agree on the budget and assign those responsible for implementing each step.
These can be:
text – author, editor, proofreader and content strategist;
design – designer and layout designer;
analytics – project manager, setting up mail services, monitoring efficiency, conducting AB testing;
General Management – An account manager who manages the entire team as a whole.
The responsibilities are distributed. It's time to agree on a budget. It depends on the number of employees, the goals of email marketing and the methods of achieving them.
5 Rules for Composing Letters for B2B Mailings
Subject of the letter
By reducing the number of characters in your subject line to 10 or less, you increase your open rate to 58.
To find the most effective words to include in the subject line, you can use the Adestra rating. It is based on opens, clicks, CTO. For the b2b segment, the most effective are:
Words that describe the content:
"sensational";
"reminder";
mentioning the copywriter's name in the letter.
Subject lines consisting of several blocks, separated by a horizontal line, also showed excellent results: open rate +27.5%, CTR +90.7%, and CTO +14.2%.
Words describing the time of sending:
"this month";
"daily".
Words related to the subscription process:
"subscription";
"update";
"for free";
"trial".