Manual bid management in Yandex.Direct

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Provides ample scope for pinpoint target settings, but the best choice will be for specialists with experience in contextual advertising. With manual control in Yandex. Direct, you can independently set the optimal cost of transition to the site from search and networks, set a daily budget, and select the display mode.

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The mode can be standard (advertisements are displayed taking into account the specified time targeting settings) or distributed, which implies an even expenditure of funds during the 24-hour period specified in the advertising campaign parameters.

Manual bid management in Yandex.Direct

With optimal bid sizes, it is possible to attract maximum traffic. Yandex recommendations: to properly use the budget allocated for advertising, create separate advertising campaigns for search and YAN.

Advantages:

maximum traffic indicators at an optimal price per click;

budget constraints;

flexible parameter settings;

separate bid management and the ability to optimize them for search and networks;

two modes of displaying ads.

Flaws:

budget overruns are possible;

with high bids or high-frequency phrases, uniform display throughout the day is not guaranteed;

The daily budget is calculated according to Moscow time.

Which strategy to choose in Yandex.Direct
From the above, it is clear that the choice of strategy type is largely determined by the specialist's experience with advertising campaigns in Yandex.Direct. Automatic types are optimal for beginners, manual settings are for experienced professionals.

Which strategy to choose in Yandex.Direct

But the most important criterion for selection is the objectives of the campaign. So, to inform a large audience about your offer, it is optimal to use a strategy that ensures wide coverage, and if advertising funds are limited, a strategic type that allows you to control expenses will do.

To get the maximum number of clicks with a fixed price, you need to rely on the average cost per click. To track the cost of an application and the payback of an advertising campaign, the conversion price and ROI are set.

Recommended articles on this topic:
Advertising YAN: types, settings, typical mistakes

Promotion of services on the Internet

How much does a click cost in Yandex.Direct: correct calculation

A modest budget indicates the need to choose a strategy in Yandex.Direct with a weekly budget limit or a number of impressions, which are also suitable for beginning advertisers.

Manual bid management in Yandex.Direct is the choice of contextual advertising professionals who understand its goals perfectly and are well versed in the performance indicators of a PR campaign.