April 1: April Fools' Day.
As a rule, in holiday marketing this date is not used for promotions, clients are not congratulated - at most, they make good-natured jokes and arrange harmless pranks.
Easter: second half of April – beginning of May.
Another floating holiday in the Orthodox tradition. Easter is celebrated on the first Sunday following the spring full moon. For example, in 2020 it fell on April 28, in 2021 it is celebrated on May 2, and in 2022 it will happen even earlier - on April 24.
Use Easter symbols: painted ghana email list eggs, chickens, rabbits. These can be, for example, themed Easter cards for online store customers, eggs as a treat in company offices and beauty salons (clients can treat themselves to an egg from a special holiday basket), a special menu in a cafe. Don't forget to congratulate your target audience in an email newsletter and posts on social networks, you can hold an Easter promotion or give gifts.
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Other important days in April:
April 7: World Health Day.
April 13: World Kissing Day.
April 22: Earth Day.
Main May holidays
May 1: Spring and Labor Day.
Share ideas on how to have fun during the first days of May; ask about your subscribers’ plans; congratulate them.
May 9: Victory Day.
A very significant holiday for Russians, accompanied by several days off. Be sure to congratulate those subscribers who were somehow involved in the great Victory. As part of holiday marketing, you can conduct a patriotic advertising campaign.
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There are a couple more holidays in May:
May 4: Star Wars Day.
May 6: International No Diet Day.
Main June holidays
June 12: Russia Day.
A patriotic holiday on which we need to congratulate citizens of the Russian Federation.
Father's Day: Around the end of June.
The exact date of this holiday varies each year, as it is celebrated on the third Sunday of June. For example, in 2020 it fell on June 21, in 2021 it is expected to be on June 20, and in 2022 - on June 19. This holiday is not enshrined in federal laws, but it is remembered and celebrated.
Other significant dates in June:
June 1: Children's Day.
June 2: Healthy Eating Day.
June 5: Ecologist Day (also known as World Environment Day).
June 9: International Friendship Day.