How Relevant is Using Facebook Messenger for Business?

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With 1.2 billion monthly users, Facebook Messenger has evolved from a simple social media chat into a powerful communication channel that can help keep customers engaged and build brand presence. Are you sure your business can do without it?

According to Nielsen statistics, chatting is now the second most popular way for audiences to interact with a brand, with businesses receiving millions of messages every month. By adopting Facebook Messenger for Business, you will gain a valuable tool for maintaining contact with consumers.

Facebook Messenger is constantly fronk oil email list improving, and today it has become the channel that is actively used by consumers. In order to effectively promote products and services, you need to communicate with the audience on the platforms that are familiar to them. That is why businesses choose Facebook Messenger.

How Relevant is Using Facebook Messenger for Business?

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Users are tired of the ubiquitous advertising that is all over social networks, including Facebook. Communication via messenger is a completely different format of interaction.

Facebook Messenger helps you increase your business reach and build customer loyalty by:

provides 15 times higher engagement rates than traditional advertising;

If email distribution provides coverage of 61% of the audience, telephone calls - 44%, then for Facebook Messenger this figure reaches 73%;

is a method of operational communication: the user's problem is solved in an average of 42 seconds.

With Facebook Messenger, businesses are building strong relationships with potential customers. With customer experience becoming a top priority for brands, Facebook Messenger is definitely worth considering.

Until recently, this messenger was poorly suited for communicating with the audience, but now everything has changed. Some time ago, Facebook announced the release of a personal assistant M., who will give users tips, remind them of planned events, etc.

Machine learning coupled with artificial intelligence allowed Facebook to analyze the tastes and interests of millions of users in order to take this into account when further improving the functionality. Now support for this service has already been discontinued, but Facebook will continue to use recommendations (which, by the way, are an excellent opportunity for businesses in terms of self-presentation).

In 2017, Facebook Messenger introduced the ability to use images in advertising. Now, companies and entrepreneurs can send clients not only texts, but also drawn banners, coupons, and other images. In addition, advertising inserts will also appear in the social network's games.

Those who have already chatted with a company representative (or chatbot) can be sent not only advertising, but also promotional messages. They are not marked as "sponsored".

Another new feature of the messenger is of interest to businesses: “Interesting”, with which the user can get information about the brand, initiate a conversation and even arrange a meeting. Chatbots can be developed for Facebook Messenger, which will take on the bulk of communication with the audience (if it is standardized and consists of typical questions).

With Facebook Messenger Bots, one of the most useful features for businesses, commercial firms and organizations are making routine communication tasks much easier.

2019 is the best time to start using Facebook Messenger for business: attracting potential customers, increasing sales, etc. Explore all its capabilities (not only regular advertising, but also the power of artificial intelligence and chatbots).