After the owner advertises, new buyers appear. And they can also come by recommendation.
Word of mouth
All organizations are interested in promoting this particular sales channel, because a satisfied customer tells everyone about the product and shares their experience. Thanks to this, people's interest increases, and some of them will definitely make a purchase.
Word of mouth
There are no costs involved, and venezuela email list the results are very high. People trust other buyers who have already tried the product.
However, word of mouth is only useful if:
excellent quality product. Do not forget that if the product is of poor quality, fame will turn against you, since a satisfied buyer expresses his opinion to two comrades, but the one who is disappointed can cause 10 times more damage;
you have time to wait until the product becomes known. Recognition occurs only after a certain period of time, which is impossible to calculate.
You shouldn't rely entirely on such a channel. Customers' opinions are subjective and do not correspond to business expectations.
Advertising
If you set it up and use it correctly, you can get great results, such as customer loyalty to the brand, increased purchases.
Advertising can be promoted for free and for a fee. And to increase the reach of the target audience, it is necessary to promote constantly. Large companies use more than 500 channels for their promotion, many of which are paid.
Those advertising channels that have proven their effectiveness for business necessarily require large investments:
The website is the main tool to increase the number of buyers. It is necessary to correctly place not only useful, but also reliable information. It is necessary to engage in promotion and advancement of the site. With the help of SEO, contextual advertising, SMM, you can achieve good results.
Offline advertising . This is advertising on television, radio, billboards, in the media, public transport, on signs and announcements.
Non-standard advertising . As a rule, it requires development for each product or service. That is, they take an unusual advertising medium or place the advertisement in a place where it is least expected to be seen. This approach is based on other methods and techniques than the classic one.
After analyzing the target audience, identifying its needs and habitats, an effective advertising channel can be determined, which will then be used.
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