Quiz site - what is it

[subornaakter20]

Quizzes are tests and quizzes that you have seen many times on websites and social networks. Such entertaining content is very common in business. Do you doubt that funny content helps to increase sales and achieve high income?

A quiz site is a tool for collecting leads (applications) in commercial areas through surveys.

To put it even more simply, quiz and high school coaches email list test creators psychologically influence people, making them want to know themselves better. Surely, each of us has taken some kind of fascinating test at least once in our lives, for example, “Which movie character are you like?” or “Find out your ideal country.”

Quiz for the website

Quizzes are most often presented on entertainment portals. But the most progressive enterprises use them to promote their Internet sites and popularize their business, solving several important problems at once.

Let's say your company has its own website or a group on social networks. Or you are the owner of an online store. You post news, blog articles, describe products and services on your website. All this is good, but... often boring, you must admit.

The client is interested in learning not only about you. He wants to read about himself too. And in tests, funny stories and funny pictures he will easily recognize himself.

Read also!

"How to Calculate Conversion: 3 Proven Options"
Read more
So, what results will a well-designed quiz site bring?

You will retain the attention of regular visitors and interest new ones: if the quiz is truly interesting, users will start reposting, posting content on their pages, and another audience will be able to follow the link to your site.

Taking into account the results, you will have the opportunity to offer your product to the client .

The target audience will become even more loyal to you, and you will be able to position yourself as a modern creative company. And most importantly, get closer to people, those who will turn into buyers.

You will be able to collect contact information : just promise to send the test results to the clients' email. At first, you can do without this, but in the future we recommend using this technique: there are never too many leads.

Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!

In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.

What you get for free:


5 Key Metrics to Increase Profits by 220%


The Secret ROI Formula: Instant Advertising Efficiency Calculator


Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes

We have prepared all the documents and templates with formulas for you. And yes, it is FREE:

Download documents for free
Already downloaded
153398


Examples of quiz sites
The Quiz Show Whose Creators Made Over $1 Million

Zenni Optical is an online store that sells glasses. It was founded in 2003. Now the company has a turnover of millions. It was the quiz site that became one of the tools that helped it reach such a financial level.

The quiz site includes nine stages, which are extremely simple for users. The answer options are completely visual — photos and pictures. Only question 11 requires text answers, which are very humorous and ironic.

The quiz takes a minimum of time to complete, and upon completion the visitor receives a recommendation on choosing a frame. At the time of writing this material, the number of Zenni store users who completed the quiz was about 800 thousand. As we can see, this is a popular feature.

Before showing the quiz result, the online store offers the visitor to subscribe to the email newsletter.

Quiz for the website

According to the blog of the service that developed this quiz, with more than 200 thousand visitors interested in the quiz, the tool attracted $200 million to the store. This was the figure for 2015. Conversion is about 6%.

The point of the quiz in this case is not to test the client's knowledge and erudition, but to personalize and help them find the right product. Also, don't forget about collecting emails, which is also important. Try to take the quiz yourself (basic English is required), and you will see whether the frame offered at the end of it matches your style.

Quiz with 60% conversion

A good example from the portfolio of the Qzzr service, on the basis of which the Zenni store created a quiz. Let's touch on a narrow and specific niche - collectible figurines.

The manufacturer and distributor of the product, Sideshow, has launched a new line of figures from the Court of the Dead universe. Not only a separate Internet platform was developed for the project, but also comics with a quiz. After completing the quiz, customers can choose a side (light or dark).

There are eight steps in the quiz, and each of them is in poetic form. The answers to some are presented in picture format. There are also text options.

Quiz for the website

At the end, the visitor is asked to leave their email by entering it in a special field. However, even without this, you can look at the results - belonging to a certain group in the world of Court of the Dead. As a gift, the client who passed the quiz was given a discount coupon with the opportunity to receive a limited edition figurine.

Here are the results the tool brought: 37 thousand quiz participants, 22 thousand leads (60%), 1800 orders for a total of 75 thousand dollars.

The quiz's goals were as practical as possible: increasing sales, attracting attention to new products, working on target audience loyalty, and increasing the number of subscribers. The questions themselves were structured in a very unusual format, which most likely had a positive effect on player retention.

The results speak for themselves. The quiz still exists today, and you can study it yourself.