Classification of beauty salons by type of activity

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All operating beauty salons can be divided into two main types: open and closed. The first option refers to traditional beauty salons that operate on the open door principle - services are available to most visitors. Closed types of beauty salons function as a club or community - a narrow circle of clients uses services under certain conditions.

Depending on the range of services provided, beauty salons are divided into several types.

Med – specialized beauty centers that hotmail email list provide body and face care services. The main procedures include beauty injections or shots, chemical peels, and hardware body shaping. Some centers provide plastic surgery services.

Spa salons focus on procedures that allow you to achieve relaxation, restore energy balance, and awaken the body's resources. As a rule, spa procedures affect the body, face, hair, and scalp. A spa salon may house both hairdressing and medical rooms.

Style – salons provide hairdressing and manicure services, specializing in the external transformation of visitors (coloring, haircuts, etc.).

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A detailed classification of all types of beauty salons can be presented as follows:

Beauty salon
This is the main type of beauty enterprise, occupying the largest market segment – ​​80–82%.

Target audience research

Source: shutterstock.com

The basic equipment of a beauty salon includes:

a hairdressing salon with a capacity of up to 5 work places. This number of chairs is due to a shortage of qualified professionals, and not to a meager flow of clients, as it may seem at first glance;

equipped workplace for a nail artist;

podiatry office – pedicure office with additional services for nail treatment and shaping.

Additional structural elements:

a cosmetology room or several separate cosmetology rooms for the face and body;

two equipped work stations for nail technicians. The first station, located in the hairdressing salon, is used for manicure. A separate room is allocated for nail extensions and design;

an aesthetic care room that is universal, meaning it can provide manicure, pedicure, eyebrow and eyelash shaping, waxing, sugaring, etc.

solarium.

Advantages of a beauty salon:

relatively low capital investment (opening a beauty salon requires about 1 million rubles);

steadily growing demand for services – approximately 17–24% per year;

no need for large premises. According to the results of statistical research, dozens of thriving beauty salons were identified, located in areas of 30-36 m2 ;

the format of the beauty salon is completely understandable for potential clients;

To ensure the full operation of a beauty salon, a small staff of professionals is sufficient.

Disadvantages of a beauty salon:

steadily growing, fierce competition;

limited range of services. Basically, only aesthetic procedures are performed in salons. High-margin services, such as injections, require qualified specialists – doctors.

difficulty in managing a team;

instability of the services market. The existence of a beauty salon depends on even the slightest changes in the industry.