In Professional Services, personal contact is essential to get a new client . Therefore, once a potential client has been identified through Marketing Automation, we must assign it to one of the Salesforce CRM users to carry out a personalized interaction and get the new client.
Any information obtained from Pardot, such as downloads you have made, pages you have visited, services you have shown interest in, etc., may be made available to the marketer.
This way, the customer will have a potential client with a pakistan phone number data high probability of becoming a client and useful information for that first meeting.
Getting new customers requires effort and personalized commercial/professional attention. However, thanks to tools like Pardot we can increase the effectiveness of these actions.
Returning to the example in the article, if we send all the visitors who have read a certain post to the person in charge of the National Arbitration area, for example 300 a week, we will only succeed in overwhelming him and in making him stop paying attention to these leads after a few days.
However, if we are able to identify the prospects that are really our target audience and are at the right moment of purchase, the effectiveness of the acquisition will be much greater and the conversion into new customers will increase.
Conclusion: our website may have tens of thousands of visitors per month and each of them will be at a different stage of the purchasing process. Thanks to marketing automation we will be able to identify the needs of each of them, carry out lead nurturing and identify the right time to contact them.
Contacting the right lead at the right time is one of the keys to attracting more customers.
Are you already thinking about how to start implementing your Marketing Automation strategy?