Determining the ad format and placement locations

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By default, the advertising campaign is assigned the format "Audio clip". Advertising placement locations are "VKontakte", "Odnoklassniki", "Moi Mir" and the Mail.Ru advertising network. The settings do not provide the option to select only "VKontakte" or any other social network as a placement location.

Determining the ad format and placement locations

In additional settings, you can set up medical mail list offline conversion tracking. This is important for organizations with an office or point of sale where customers come. Tracking offline conversions will collect data on how many video listeners made a purchase and will help calculate the effectiveness of advertising.

Uploading audio file
This is the final step in setting up audio advertising in MyTarget.

The audio file must meet the following specifications:

The length of the audio clip is from 15 to 30 seconds. The length of the track must be a multiple of five. That is, an audio clip of 25 seconds will pass moderation, but a clip of 26 seconds will not.

There is one sound track.

Size – up to 10 MB.

Codecs – aac, mp3, vorbis.

Minimum quality: 44 kHz, 16 bit, stereo.

You also need to upload graphic elements. After that, the advertisement will be sent for moderation. The verification period is no more than 24 hours.


Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
Metrics for evaluating the effectiveness of audio advertising
Optimization is based on CPM ( Cost Per Mille , price per thousand). The customer pays for every thousand views of the video. The statistics show the frequency of impressions, daily budget expenditure, coverage and other indicators .

You can track the effectiveness of an advertising campaign using audit systems: AdFox, AdRiver, DoubleClick, Gemius, Mediascope, Weborama, etc. In this case, the sales houses (sale house, sales house, a company that sells advertising opportunities of mass media) themselves will provide statistics from Internet resources.

In addition, you can use external analytics services. For example, statistics on placement on Yandex.Plus and Yandex.Music can be seen in Yandex.Display.

If you want to get even more detailed data on the implementation of an advertising campaign, then connect your site to Yandex.Metrica and track conversions using UTM tags ( U rchin T racking M odule, a tracking module from Urchin, the company that first started using them; tracking advertising campaigns on the Internet).

Popular metrics:

Number of user contacts for each video.

Events and reactions that resulted from listening to advertising.

The Video Ad Serving Template (VAST, a unified standard for exchanging video ads ) is used to verify metrics. Based on this, with the support of the IAB ( Interactive Advertising Bureau), a specialized Digital Audio Ad Serving Template (DAAST, a standard for verifying the placement of audio advertising) has been developed, which is valid throughout the world. DAAST is a common set of specifications for delivering audio ads, their execution and generating reports on different devices and platforms.