Internet Advertising Technology Trends 2025

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Contextual PR is improving every year – and 2022 is no exception. Managers are learning to anticipate customer desires and simplify the process of purchasing goods to a minimum.

Now standard ads are almost unnoticed, so 2022 is another step towards the development of creative advertising technologies. New PR design options will soon appear: icons, frames, color highlighting. The text block for a detailed description of the offer will increase.

The number of consumers using voice search is growing, so contextual advertising will also be improved. Using audio queries differs from the usual keyboard input. Advertising specialists should start network marketing contact list adapting PR campaigns for voice searches, connect audio assistants, for example, Alice, to work with orders and incoming requests.

From 2022, automation of processes will develop , routine tasks will be transferred to robots. What was previously processed and created manually will now work without human intervention: algorithms compose ad texts, select keywords, create dynamic campaigns. Yandex promises to return 10% of the budget spent on launching advertising with automation enabled.

Usefulness has been an important ranking criterion since 2012. When a user visits a website, they should receive a positive user experience and the maximum amount of necessary information.

For example, if the site is an online store, then the products are accompanied by a full description and characteristics, reviews with photos and videos. It is also worth adding a basket on the page to save the selection. The main idea is that the user can understand the site's operation scheme, find the desired product or service and make a purchase.

CRM marketing is, in a way, an advertising communication technology. By assessing a person’s behavior on the Internet and receiving data on their actions, it is possible to predict their next step. This is the basis of people-based technology. It helps brands get closer to people, increase their activity by monitoring visitors’ interests and contacting them through different channels.

For example, a person saw an ad with cheap flights to Cuba. He is not yet sure that he wants to go, but has already purchased a ticket via the link. How does this happen from the point of view of personalized marketing? The user searched for information about Cuba on Wikipedia, discussed the trip in one of the groups on social networks, but has not yet decided to fly there. The ad "expressed aloud" his desire, creating an algorithm based on recent actions.

Real-time bidding (RTB) is the process of buying and selling PR impressions in real time at auctions. This technology will continue to evolve in 2022.