Advertising Integration in TikTok

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Today, the number of TikTok viewers is growing by leaps and bounds. This is the reason for the high demand for this kind of content makers. Let's look at the most common variations of advertising integrations in TikTok:

Hashtag Challenge
This method can also be called a branded pastors in the us email list challenge. The principle of work is to create a tag, an idea and a task for viewers. For example, take a photo against a certain background or shoot a video with a pet. In this way, the blogger gets users interested, and they begin to compete in creativity.

Advertising Integration in TikTok

TikTok stars create brand advertising, increase its level of recognition, and gain additional benefits for themselves in the form of an increase in subscribers. The main marketing task here is to organize user content and expand the company's information field.

In this case, you can start cooperating with the service itself. In this case, the platform will create a special page where all the conditions and videos will be posted. But this is more applicable for marketing large brands. For small companies, any tag and idea will do, the most important thing is to create a powerful incentive for the viewer in the form of a discount, gift and other bonuses. In any case, the PR video will have a chance to get into the recommendations and get a large number of views.

The effectiveness of the hashtag challenge can only be analyzed based on the number of videos and the number of views.

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Branded Content for Video Creation
This includes lenses, masks and everything that helps to shoot high-quality videos to one degree or another. Thus, the user's video in any case acquires an advertising character. This is especially applicable to TikTok bloggers, because their content gains an impressive number of views.

Advertising with bloggers
It is generally accepted that TikTok is not very merciful to standard native advertising. With a high concentration of content with a potential PR subtext, videos stop getting large coverage. However, this does not prevent the use of branded clothing or any other company products in videos, but without an official mark. This type of advertising involves cooperation through unofficial exchanges or directly.

When planning to launch an advertising campaign on TikTok, consider some of the platform's features :

There are few native formats on the platform . Yes, you can create a challenge, negotiate with a blogger about a commercial, but you won’t see such a variety here as on YouTube or Instagram*.

There is no way to place a link to the brand's website and accurately assess the result. You can observe the growth of user interest in the product, find out average sales figures, assess the quality of traffic, but all these values ​​are only deferred. If the task is to find out the degree of influence of advertising here and now, then TikTok will not be the best option.

Average advertising prices that haven't formed yet . It's easy to find out the relative prices for integration in different areas of business on YouTube, which is not yet the case with TikTok. At the moment, there is too much of a spread in integration prices on this platform.

There are few statistics for business in the personal account . Most of the indicators concern the blogger himself (number of subscribers, views, etc.), and there are no performance metrics related to business yet.

Young audience . The age range of most TikTok influencers is 13–24 years. This somewhat limits the range of advertising objects that can be presented on the platform. However, it is worth understanding that this situation will gradually change, and the number of older users will increase.

In any case, if TikTok is suitable for the upcoming advertising campaign, then try, analyze, test and observe the reaction of viewers to various formats, the most important thing is to carefully think through the content.