Opinion leaders have a large audience on the Internet, so their help allows you to create a good conversion and popularize your brand.
According to some studies, engaging influencers is an 11 times more profitable form of digital marketing than all other forms. In addition, it was found that about 95% of social media users listen to recommendations from other consumers regarding a particular brand.
Use video formats in advertising
According to scientific research, the pharmacy database human brain absorbs information through images tens of thousands of times faster than through regular text.
Eyeview Digital data shows that using social media video ads can increase conversion rates by as much as 80%.
Use effective services and platforms
You should choose a social network in accordance with your tasks and the characteristics of your brand. There is no need to waste precious time on those that do not bring the desired conversion and user interest. It is best to immediately find out which platforms your target audience uses, because this is what you should focus on.
Create the right value proposition
The term “value proposition” is a service/function that helps increase the attractiveness of a brand in the eyes of users. In fact, it is the most important reason why a person will become your client.
Under certain circumstances, this can be a major factor influencing the likelihood of a customer interacting with a product. Value proposition encourages users to click on a button, leave their details, and attract others.
Creating a value proposition
Analyze and track conversion data on a regular basis
If you ignore this advice, you will not be able to properly evaluate your PR efforts on social networks. But if you keep constant records, you will be able to navigate and identify ways to improve your advertising activities. Regular analytics helps in identifying the most productive social media channels and specific areas that require the greatest focus.
The most important thing for the user is value
People generally don't use social media because they want to see ads. In addition, a large number of users already ignore branded content on a subconscious level.
For these reasons, it is worth demonstrating the value of the product for the potential client in the advertisement. This allows you to increase the return on investment in SMM and avoid user complaints when viewing your brand's advertisement.
Engage thought leaders
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