From these, it is possible to observe the patterns that are repeated in the purchasing process. These patterns reveal the needs of the customer: how they are informed and how they value their experience in each of the parts of the purchasing process.
With this data, or Customer Journey Maps . With them, we can indonesia business email list bring together all the information acquired to have a framework that defines who the ideal audience is, how they behave, and what message and channels we can use to reach them effectively. Digital tools such as are of great help in developing these models.
Once we know what would be valuable to the customer, we need to study Google searches. By knowing the search volume for certain keywords, we will know the demand for a certain type of content.
By knowing how many people have generated content for those keywords and the authority of their domains, we can identify how strong the competition is and the chances we have of ranking in search engines.