We don't know if you realize it, but here's the thing: your business is built on these three ways of identifying and classifying your customers - MQL, SQL, and PQL.
These are the three pillars of the lead generation world.
Once you master the key to qualifying leads, start to truly see them, and be able to determine their qualifications in relation to your company, you will feel like Neo during his first combat lesson under the guidance of his mentor Morpheus.
You will no longer be just a confused marketer in a kuwait phone number data seemingly predetermined world of staged competitions - the rules will have changed and will never be the same again.
And you yourself will change.
Think of these bullets as leads!
Think of these bullets as leads!
Let's start by taking a quick look at what these acronyms mean, then dive a little deeper into each one, without straying from the main topic, but focusing enough on each of the three categories to recognize them as incredibly useful tools for any marketer.
What does MQL mean? It is Marketing Qualified Lead - a lead whose qualification has been confirmed by the marketing department
Think of your company as a fortification and your marketing content as a network of tripwires.
The purpose of these "stretch marks" is to alert you when someone:
a) is located on your territory;
b) is interested in delving deeper into your territory to hopefully make a purchase.
What matters is how you define MQLs in relation to your marketing .
Some common "stretch marks," or examples of MQL-identifying actions, these days include:
Downloads of all kinds – software, ebooks, brochures, PDFs, reports, etc. If your site/landing page visitors click the download button, it usually means a huge step beyond simply consuming your freely available content.
Visitors decide to deepen their knowledge and start experimenting with demo content. This is a hyper-relevant MQL indicator when it comes to SaaS business models, which we will discuss a little later.
Visitors don't just fill out forms, they submit them , asking for more information.
Visitors provide personal information to subscribe to a newsletter or join a mailing list .
Visitors perform so-called "vanity acts" - they put "likes" and tags, rate your threads with 5 stars, repost, etc.
They consume a lot of marketing content – which can be measured by time spent/engagement metrics.