First, let's find out what the cost of a click depends on. The main indicator that affects the cost of a click is CTR. CTR (click-through rate), or clickability, is the ratio of the number of clicks on an advertising link to the number of impressions. The higher the CTR of a search query, the lower the cost of a click.
7 Surefire Ways to Reduce the Cost Per Click in Yandex.Direct
Another important, but secondary indicator is the number of competitors in the Yandex.Direct search engine that use advertising for the same key phrases. The click price directly depends on the number of competitors.
It is impossible to influence bangladesh email list the number of competitors for advertising, but it is quite possible to influence the CTR and quality of the advertising campaign. Below are methods showing how to reduce the cost per click.
Let's make the ad text relevant.
Direct inclusion of the key phrase in the title and direct or partial inclusion in the text of the ad will ensure its relevance. It will be interesting for potential customers. As a result, you will get a high CTR.
Let's make the ad text catchy.
Visual elements in the ad will make the ad clickable. Using several extensions in the text instead of one will make the ad more noticeable and attractive. These include: display link, short links, second headline, business card, clarifications.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Select regions to display ads.
The cost per click varies depending on the region of Russia. In the central metropolises, the cost per click on a link will be much higher than in other regions. When setting the cost per click, Yandex.Direct takes into account the participation of all advertisers in your region. How to reduce the cost per click in targeting across Russia? Knowing that the cost of bids from advertisers from Moscow and St. Petersburg will be taken into account, it makes sense to divide the campaign into three. Having made copies of the campaign, in the "display region" block, we mark the desired region.
We remove duplicate keywords.
Adding duplicate keywords to campaigns is a mistake that is often made by customers. For example, "inexpensive garage" and "inexpensive garage" are duplicates. When using both phrases, there will be competition for the distribution of CTR between them, which will decrease as a result, and the price per click will become higher. Therefore, we get rid of one of the phrases, leaving the second.
We do not use ineffective and expensive keywords.
To make your business profitable, it is important to clearly understand what maximum amount you are willing to pay for one click on a link. Do not agree to the rates offered by Yandex.Direct if they are too high for you. There is a chance that the advertising will not bring the desired profit, and the money will be wasted.