Important Questions About WhatsApp Advertising

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Restrictions and fines for sending messages to WhatsApp without the consent of subscribers

How to link mailings via API to a phone number that you have already used to communicate with clients?

There is no such option. To work physicians email list with WhatsApp Business API, you need a business page registered to a new number.

What messages are allowed to be sent?

WhatsApp closely monitors this. The main requirement: for businesses, sending promotional messages and messages with advertising content is prohibited. The penalty for such a violation is blocking the account. It is allowed to send letters expected by the user. This includes:

Reminders about upcoming events (certain event, specialist appointment, etc.).

Notifications about changes in order status, stages of progress in the delivery process.

Answers to customer questions.

Messages about completed transactions (when paying for orders).

There are special registered templates with variables that must be used without fail when you need to do a mass mailing in WhatsApp. If an advertisement is added to the template, it may be rejected.

The rules for organizing shipments via VKontakte and Odnoklassniki (Mail.Ru Group holding) are the same.

Can an account be blocked?

In cases where mailings contain advertising, a business account (even with the status "verified") risks being blocked. WhatsApp monitors when there are too many blockings of your messages by users or when this indicator increases sharply in peak values.

What is allowed to be included in messages?

Text materials, documents, pictures, audio clips. You can insert smileys into messages and ready-made templates. It is allowed to make the text font bold, italic, and use strikethrough.

How does the system react if the client changes his phone number?

WhatsApp Business API can't know anything about this and react somehow. If you send a letter to the old number, you will simply receive a notification that it is invalid.

Number of messages sent per second?

Maximum - 15 pieces.

How does a client subscribe to receive a newsletter?

According to WhatsApp rules (the so-called guidelines), the most important thing you need to have when you want to do a mass mailing in WhatsApp is the user's permission to send him notifications. Such consent can be obtained by email, by filling out a form on the website, in SMS or through any messenger.

How to properly create a subscription form for a user?

It must clearly state what will happen after you subscribe. For example: “Receive delivery messages to your WhatsApp phone number.”

Is it allowed to send out advertising messages via WhatsApp to customers who have contacted the support service?

Yes, but only with the explicit consent of the user. For example, if he confirmed this during communication with a specialist.

Is it acceptable to send WhatsApp subscriber invitations via SMS or email?

Yes, it is even recommended. You can insert a link to a special form in the SMS, by filling in which the user confirms his desire to receive messages.

Is it possible to ask the user to select their preferred method of receiving messages using checkboxes (for example, asking whether they want to receive emails via WhatsApp or SMS)?

Yes, WhatsApp can be listed as one of the possible channels for sending information to clients.

When registering for WhatsApp, the client provides his phone number. Is it necessary to ask for the number again to subscribe?

No, you don't need to do that. If the registration form has a line with a phone number, then just ask at the end (you can insert a checkbox) whether the person agrees to receive WhatsApp mailings.